As I mentioned to our customer service rep, if this could be changed I think that using Houzz for our newsletter would be very beneficial due to the ability for us to include all of our existing contacts in our CRM system, plus the ability to have more as we gather more contacts from our clients as well as from our website.
HOUZZ CONSTRUCTION SOFTWARE PRO
I also have been looking into the email marketing feature and was impressed how Houzz Pro offers the opportunity to have an unlimited amount of contacts, this is a stand out feature compared to other email marketing platforms/ However, I will say that due to the lack of formatting features we decided that using Houzz for our newsletter was not the best choice for us. If there was a better way to filter through these leads then we would have a better opportunity to connect with leads that could be our potential customers. This means we have to filter through these leads instead of having a pipeline that would be potential customers for us. I would say the drawback to Houzz is how even with the filters for the scope of work we do, we still have so many people reaching out that do not match our scope of work. We specialize in kitchen and bath renovations and that's what sets us apart from our area competition and through updating our profile we continue to showcase how superior our designers and team are. The projects we showcase combined with the brief bios we include help people understand our design process and also help them see why working with a designer is so important. I would say that Houzz is becoming a an increasingly important resource for us to showcase our work and help people understand how our process works. I also think having the ability to showcase our work on another platform other then our website and social media platforms is a great way to extend our reach and again, be right on track with our competitors. Having the ability to run local ads in our target areas of New Hampshire is something that helps us grow our brand, which is exactly our goal. I am impressed by the pro directory and add features that can be a great opportunity for us to set ourselves apart and be found by the kind of clients we are targeting. I did not have any prior experience using Houzz Pro before working at KRB. They have no long-term attachment other than the original sale. People trying to sell you on the idea that you're going to get a return on your investment when in reality they could care less all they're trying to do is make a sale. I refused, as that would've just been additional lost revenue and no return on our investment. However, after the first year, they did offer me a lower price to continue for another year. it cost us over $8000 to learn that it was just $8000 wasted for the year.
It will take you signing up for a year contract and paying them to learn that it is not a good return on your investment. However, if you are an interior designer, I think it might be a good vehicle for Leeds. If you need a website created and maintained, I think the service and the quality are fair for the price. Our money is better spent in marketing we can trust in PROS
Overall, as I've said previously, the website that they built for me was the only value that I got from Houzz.And in my opinion, that's the only benefit.
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